Tag: desire


  • Theme:

    Paradox of Desire: universal uniqueness

    1–2 minutes

    Naturally, people desire and struggle to pursue those desires. Manufacturing desire (programming and targeting specific desires, objects, and ideas) is a means to unite people: we all want the same thing. And yet, it is divisive as solidarity shifts to bitter competition and mimetic jealousy.

    Curiously, today, we all want uniqueness. It is our universal desire, which is paradoxical, to say the least.

    Not only are selective channels (archetype scripts) prepared in advance for your journey, but to actually be unique removes (excludes) you from the universal desire, the communal pursuit.

    That is, the goal (unique individuality) must not be achieved if one is to remain a relatable participant in society.


  • Theme:

    What would you do if…

    1–2 minutes

    A popular hypothetical: what would you do if no one was looking? What would you do if money was no object?
    These hypotheticals break us from wisely implemented restraints: to shun the panopticon of socialization and squander capital resources is currently fool-hardy and not worth consideration. Both questions dismiss survival imperatives (to find your tribe and defend against uncertainty) for passionate fantasy.

    Yet, they can also reveal something, such as what you want people to see and why you make money, which are probably entangled.


  • Theme:

    Does your leader want you to fail?

    1–2 minutes

    If yes, get out: without that basic level of trust, you will fail, be it sabotage, gossip, or lack of resources. It is too corrosive.

    If no, communicate better: lead upwards to ensure your leader’s success, which will translate into your own.


  • Theme:

    rationality backwards to desire: kaledescopic chaos

    1–2 minutes

    First, logic doesn’t lead to thoughts: thoughts back into form from desire. Notions take shape from the possible harm or potential ramifications that feed you or free you. Logic is merely how we present our desires to sell them.

    Consider "expectations" from a pathological person: they are not based on reason but a pattern of recognizing irrational audience demands, which continually ratchet upwards and spin sideways in their demands, conveniently shifting to maintain power. This is a vice of kaleidoscopic chaos, ever restricting while shifting in pattern.

    The delusion is to consider that we can identify the pattern: our irrationality competing with theirs.




  • Theme:

    The authoritarian commands enjoyment

    1–2 minutes

    To reacquaint ourselves with Freudian constructs: the ego mediates between the id’s desires (lower) and the super-ego’s moral imperatives (higher).

    Authoritarian figures, paradoxically, do not embody the id’s forbidden desires; instead, they act as the super-ego, compelling us to indulge in these desires under their command.

    "Enjoy!"

    This dynamic is what renders authoritarians obscene—they sanction the liberation of our primal urges. Campaign slogans like "Make America great again" or "stop the steal" suggest that our capacity for enjoyment has been usurped, positioning figures like Donald Trump as the super-ego who facilitates our return to a gratifying, albeit potentially deviant, state.

    From Russell Sbriglia


  • Theme:

    Desire bypassing need: identity consumerism

    1–2 minutes

    We frequently ask, "what is the best?" or the best within our budget, sparking desire.

    Rarely do we ask the preceding query: "Do I truly need this?"

    Once we invest in a choice, relinquishing it feels like a setback. Abandoning the newly formed perception of who we are through our possessions feels like a loss, a form of non-ownership triggering identity loss-aversion via consumerist acquisition.


  • Theme:

    contagion versus resonance

    1–2 minutes

    Revolutions and ideas can be said to spread like a contagion or "memetic virus." This view looks at nodes and vectors, which we became familiar with during COVID-19, to target and trace spread.
    Alternatively, we can see the spread as a "synchronous resonance" of like-minded actions happening in disparate places, setting up a rhythm. As the waves collide, amplification and density result, expanding the resonance and expanding the revolution.

    Equally, an empire can set up a resonance that imposes an order establishing reality. When strong enough, any counter-resonance is washed out or unheard: de-amplified or "noise canceled."




  • Theme:

    Disavowal and Fantasy

    1–2 minutes

    Fantasies transcend mere wishes, crafting realms for emotional fulfillment sans repercussions—a rejection of acknowledged desires, a disavowal to retain approval.

    Prevalent are erotically non-consensual and hero-centric fantasies, navigating the delicate balance between community esteem and clandestine gratification. These scenarios permit indulgence without the burden of consequences, focusing on pleasure while eschewing associated horrors.

    Recognizing the antagonisms your fantasy ignores is to move back into reality, collapsing the escapist pleasure, the forbidden moment. Enacting your fantasy necessitates your disavowal from society as one who exercises specific deviations or perversions.


  • Theme:

    not suffering as cheating

    1–2 minutes

    I have migraines. When the telltale signs creep into awareness (a general “tightness” and manic craving for sugar and alcohol) I stubbornly fight against taking my medication.

    My body should fix itself, without help. “Just do your job, body.”

    Psychologically, this reveals my idiotic penchant for suffering through something alone, stoically neglecting to consider alternatives.

    Perhaps this “desire for pain” is a comfort zone: to stoically suffer is a familiar cost. Obviously, this coping mechanism has become a dysfunction, inducing the migraines that perpetuate the cycle.

    Allowing myself to “not suffer” feels like cheating, and yet, the only way out is to “cheat” by relying on others and medication.


  • Theme:

    Mediation, manipulation

    1–2 minutes

    Mediation introduces an external influence that alters your natural inclinations and desires.

    This influence, whether from capitalism, love, or family obligations, diverts you from your inherent path towards a culturally shaped outcome.