The Commodification of Emotion

"Emotions open up a new field of infinite consumption." ~ Byung-Chul Han warns that emotions, once consumed, transform into compulsion.

When we package feeling for visibility—likes, shares, performative vulnerability—they lose grounding and become aesthetic currency.

The economic colonizes the emotional, reducing affect to product. Unlike objects, emotions are fleeting and destabilizing; rapid repetition hollows their truth.

We begin to feel for the sake of being seen feeling, cultivating a narcissistic loop wherein authenticity erodes. This emotional self-consumption mirrors broader societal trends: depth sacrificed for display, experience flattened into spectacle, and the self commodified into image.