There was a time (before cell phones) when you could sit for 10 minutes doing nothing. Today we convert all time to use: your commute is time to learn, your evening is consuming entertainment to enable communal discourse tomorrow, and your vacation doubles as social media production.
Similarly, meditating (formally doing nothing) is now a practice requiring discipline: your 10 minutes is sanctioned work for mental health, requiring apps and guides to mitigate your drive to spring into action consuming or producing.