When our time, energy, and consideration are not returned, we become frustrated and resentful. We demand a return in exchange, and when not given, we claim the right of anger at the injustice.
We create transactional relationships by acting on our grievances. Our manipulation (treat me this way, or I will become angry or withdrawn) sets us up to always be disappointed in others.
Instead, try for the gift of consideration freely given, a gift without strings.