An aspect of natural entropy is denied by our creative impulse: our construction, crafts, and myths expand and grow more complex. Surrounded by complex fabrications denying reality, there is a subversive pleasure in returning to materialistic reality.
To resurface “the real” is oddly considered nihilistic, in part because it denies the abstract ideological prisons that drive so much behavior: the dreams society is built upon are more powerfully dominant than physical matter.
Given the pervasive culture and economic underpinnings, perhaps the only way nihilism can exist is to become a structured corporation that burns its own money.
Unfortunately, such sardonic insight is precisely the state of current reality, hence our reactive desire to burn the complexity down, reintroduce physicality as a return to humanity.