Reality works upon us: we see or hear something, choose to believe it when it reconfirms a pattern in reality, and upon that belief we re-engage with reality creating a feedback loop.
Media slips into this feedback loop, distorting the uptake and recognition of patterns to produce a deviated counterfactual. This manipulation -and our awareness of it- should have trended into zero-trust long-ago.
And yet, despite this logic, faith in trust persists.