When people say "value add," I cringe. It is like hearing a salesman say, "trust me."
If you have to convince someone of "robust bolstering effects," then the value is secondary: it is either glomming on or optimizing.
I have been "up sold" by mechanics and plumbers, but that is not a "value add." It is a simple service that does not reshape the current service.
attention awareness behavior belief change choice contradiction creativity death desire ego empathy fear forgiveness freedom goals growth happiness identity individuality insight knowledge language life love nature pain perspective politics power present productivity psychology purpose rationality reality reason responsibility self society stress time truth value work