Social media is not social: it is performative. It is a theater (platform) to entertain an audience.
Social media is (arguably) anti-social because it encourages politics and morality plays.
(first sentence from Naval)
attention awareness behavior belief change choice contradiction control creativity death desire ego empathy fear forgiveness freedom goals growth happiness identity individuality insight knowledge language life love nature pain perspective politics power present psychology purpose rationality reality reason responsibility self society stress time truth value work