Animism lies at the heart of capitalism – not rational calculation, but an untamed force of ‘animal spirits’: raw desire unbounded by erudition—natural desiring drives.
Look to children as harbingers of the future. Their natural animistic worldview reveals the direction capitalism must follow. Play, pettiness, or perturbations of youth trace burgeoning desires. Capital merely follows, tracing the contours of desires and converting them into the vital energy it demands. Paradoxically, the mapping of desire simultaneously manufactures our wants, further enflaming our animal spirits.