Consider that aesthetics is a distancing from enjoyment to analyze or judge.
True belief has no distance, while aesthetic belief is a complex game played for enjoyment.
The difficulty is when your aestheticized emotions are confused (or bleed into) your identity as true belief: at this point, everything is the game.
Even anger and fear, which appear natural, are enacted a satisfy a role: they produce an effect that affects others, providing the aesthete with pleasure in their manipulations. Once beliefs become aesthetic and sincerity is deserted for the joy of the game, there is a deeper problem: When escalating artificiality is the reward, it may be pleasurable to invoke horror and watch the world burn.
(ideas from Charles Blattberg)