(Un)happiness

Erich Fromm says we pretend happiness because to be unhappy is to be a failure, which leads to shame.
We have made happiness into a necessity and marketable commodity, when it is a byproduct of purpose or meaning, according to Viktor Frankl.

attention awareness behavior belief capitalism change choice community control creativity death desire ego emotions fear freedom goals growth happiness identity insight knowledge labor language life logic love pain perspective politics power present psychology purpose rationality reality reason responsibility self society stress time truth value work