When pursuing a goal, motivation falters as you’re haunted by dark fantasies of failure. These fears obscure the path, and success becomes elusive: you are nearly there, but cannot see it. You need a guiding light beyond your objective.
To overcome your doubt and dissuaded fixation, shift focus from tangible objectives to abstract, immaterial goals—commodities that transcend physical limits.
Unlike material achievable goals, which deteriorate and shift due to their finite nature, the commodity can never be fully attained. It is eternal and avoids capture. This echoes the logic of capitalism, where commodities are fetishized into the sublime, approximate to God, and the pursuit itself becomes divine.
This animating motivation stems from a base, subjective desire, which can now be elevated to transcend the original, objective need. In so doing it offers a long-term stable, albeit unattainable, path toward self-fulfillment.
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