Soft serve

With all of our behavioral and cognitive science, with our best practices psychology, there is always a better way to soft serve facts to people. No one is ever "wrong." Instead you made a decision that was right for you in the moment, or you were lacking a vital piece of information.
Our language is really a version of influence marketing.

attention awareness behavior belief capitalism change choice community control creativity death desire ego emotions fear freedom goals growth happiness identity insight knowledge language life logic love pain perspective politics power present psychology purpose rationality reality reason responsibility self society stress time trust truth value work