People see you happy, being yourself, or feeling yourself, and the balancing mechanism is to apply their internalized burdens (“responsibility”) upon you.
The common way is to offer disingenuous “help” while tripping you.
The plea for conformity (or moderation) is subconscious leveling, but not-so-well-wishing busybodies often destroy the happiest (unique) person.
Remember that this concern for social uniformity is crossing a boundary; it is not their responsibility to arbitrate control, unless you cross their boundary.