Micro goals into mighty effort

Goalsetting is several small steps (micro goals) that are focal points on the longer path.

As you near the completion of your goal, called the “goal gradient,” you push harder.

Interestingly, a “sunk cost fallacy” drives us forward: the closer we get to success, the harder we try to achieve it, doubling and tripling our effort.

The exponential effort can work unless your goal is constantly vanishing in front of you.


attention awareness behavior belief change choice control creativity death desire ego empathy fear forgiveness freedom goals growth happiness identity individuality insight knowledge labor language life love pain paradox perspective politics power present psychology purpose rationality reality reason responsibility self society stress time truth value work