In a more subtle (often subconscious) version of “deflect deny discredit” the person who initially hurts another will justify causing pain by claiming prior wounding. By inflating their previous pain to match your current pain they are no longer at fault: your pain is retroactively deserved.
Feelings cannot be quantified or objectively measured, which allows for easy manipulation and justification according to personal circumstance. Unfortunately, this allows for someone to be the bully while claiming to be a victim by acting in bad faith.