What is my individuality good for?

If it’s only to help myself (the "I"-dentity feeding the "me"), and everyone else follows the same example, it seems we only quicken the solipsistic fracturing community, and hence the world.

attention awareness behavior belief capitalism change choice community control creativity death desire ego fear freedom future goals growth happiness identity individuality insight labor language life love pain paradox perspective politics power present psychology purpose rationality reality reason responsibility self society stress time truth value work