If desire produces more desire, then our desire is to chase desire itself. It’s all about the pursuit, with the goal itself being sort of made up along the way.
If we speak of an economy modeled on how desire works, we chase money for money.
Economic value is not in the commodity (object) we pursue but in the pursuit of more. The pursuit of excess.
attention awareness behavior belief change choice contradiction creativity death desire ego empathy fear forgiveness freedom goals growth happiness identity individuality insight knowledge language life love nature pain perspective politics power present productivity psychology purpose rationality reality reason responsibility self society stress time truth value work