Creativity is expensive and brave.

Given a real world situation there are a set of constraints leaving maybe 2 or 3 realistic, rational, and cost effective options open.
Thus, we all end up looking, doing and thinking the same way because of the "rational efficiencies" we are surrounded by.

The more creative you try to be the more costly the effort in terms of time, money, and trust extended. Kudos to those who undertake the challenge.