Perhaps the “true you” does not exist: what if finding yourself is an impossible dream and an excellent marketing ploy?

You can indeed “lose yourself,” in fact our society thrives on your lost blunderings, benefitting many therapists, gurus, and spas.

However, we are all shaped by society and culture to develop preferences, meaning that your most authentic self is adapted to the self-pleasures/pressures promoted by our society: including your subversive pleasure in thinking you are unique.